News & Updates


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Senior Market Sales Service Update

Senior Market Sales® (SMS) wants to assure all of our producers and carrier partners that although we may be operating differently, we are committed to the same service standards to which you have been accustomed.

Find More AEP Sales Using a Unique Solution

As the 2020 Annual Election Period (AEP) season takes off, many agents are realizing that this year represents one of change. With more than 8 million seniors affected by disruptions in their prescription drug plans for 2020, agents’ phones are ringing off the hook. Plus, updates to Medicare.gov and the Plan Finder have left many agents searching for solutions to help them make the best recommendations to their clients. Fortunately, Senior Market Sales® (SMS) has developed solutions to these challenges.

SMS Offers a Solution to Medicare.gov's Prescription Drug List Policy Changes

Have you heard the news? As of October 1, 2019 agents will no longer be able to access prescription drug lists for their clients on Medicare.gov using the new Plan Finder. This represents a significant change, making the process of obtaining this information more difficult, and less pertinent even if it is obtained. Consequently, agents who use the site for that purpose and fail to adjust their procedures, will likely see their MA-PD and Part D sales suffer.

Medicare Advantage Plans and Market Trends/Disruptions

With Annual Enrollment Period (AEP) 2020 just around the corner, Senior Market Sales® (SMS) addresses which is the best MA policy for clients — one structured as an HMO, PPO, or PFFS? This article compares these three plan structures so that you can provide value to your clients by helping them make a more educated MA plan decision.

What is MACRA

Answers to your questions about MACRA.

How does MACRA affect clients enrolled in Medicare on or prior to Dec. 31, 2019?

The bigger question is, how does MACRA affect clients that become eligible for Medicare Jan. 1, 2020 and after? 

What does MACRA mean for the agent?

What does MACRA mean for Medicare carriers?

CMS Announces Special Election Period in California and Minnesota

The Centers for Medicare & Medicaid Services (CMS) has announced an extension for Medicare beneficiaries in California and Minnesota.

Your Pre-AEP Preparation Checklist

The Medicare Annual Election Period (AEP) is coming soon. Are you prepared and equipped? Your SMS Marketing Consultant can help you hit the ground running. Here’s an AEP prep checklist to help you be ready.

Understanding the New Medicare Marketing Guidelines

The Centers for Medicare & Medicaid Services (CMS) has renamed the Medicare Marketing guidelines and made significant changes for this year. Here is a summary of the changes, and how they affect your business.  

What Continued Industry Consolidation Means for Agents

Consolidation has been a trend in the health care industry this year. The health insurance and pharmaceutical industries are drawing closer to each other. What does this mean for Medicare agents? Get some answers.

Interview With Agent Blake McCoy

Craig Taylor, associate director of Medicare Solutions, interviews agent Blake McCoy to provide additional insight on marketing D-SNP plans.

Trends From a Record-Breaking 2017 AEP

Another Annual Enrollment Period (AEP) is complete. This year's record-breaking activity revealed insights about the direction of senior health marketplace, with lessons that can help your business grow.

Case Study: Addressing Tough Rx Questions

Clients are sometimes faced with prescription drug questions and challenges that go beyond just considering a generic instead of a brand name. SMS has an in-house pharmacist that can help with challenging cases.

Six Tips for More AEP Success

Here are six tips to help you maximize your time, remain compliant and enjoy success during the Annual Election Period.

Understanding the 48-Hour Rule

The 2018 Medicare Marketing Guidelines have been published by CMS. We can help you understand changes made to the 48-hour rule, and how they apply to you. 

Get Social With SMS

Discuss issues that are important in the senior market, ask questions, and get immediate access to SMS content and insights by following SMS on social media.