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LTC Consumer Study Part 3: Key Influencers on LTC Purchase Decision

In Part 3 of our LTC consumer study we will take look at the key influencers that impacted their decision to purchase LTCi.

Change Is Inevitable, and So Is the Need for Long Term Care

Carriers are leaving the market; others have tightened underwriting, benefits and commissions. Are you ready?

A 3-Step Sales Process for Long-Term Care Insurance

The following 3-step sales process will help you position LTCi as part of an overall plan to protect both their assets and their family.

LTC Consumer Study Part 2: Why Do People Buy LTC?

In Part 2 of our LTC consumer study, we will look at the different reasons why people purchased LTC according to a study by Mutual of Omaha.

LTC New Business Checklist

If you want to get paid quickly and without hassle, make sure all these things are in order before taking an app and submitting a new piece of business.

LTC Consumer Study Part 1: Who Is Buying LTC?

Mutual of Omaha recently conducted a study of their current LTC policyholders.

Have You Talked To Your Clients About Filial Responsibility?

Several states have what is sometimes known as a filial responsibility law, which obliges adult children to pay for their parents’ medical & nursing-home care.

Breaking Into the Multi-Life Market Part 3: Enrolling Employees

You’ve identified your target employers and made your pitch to company leadership. Now you are in the door and ready to enroll, how do you proceed?

Breaking Into the Multi-Life Market Part 2: Getting the Appointment

Now that you have identified potential employers that you would like to make a presentation to about multi-life, how do you proceed?

Breaking Into the Multi-Life Market Part 1: What Businesses To Target

Reaching out to employers and presenting multi-life LTCi for the first time can be daunting. Here's what you need to know before you get started.

How to Use HSA to Help Clients Pay For Long-Term Care Insurance Premiums

Using an HSA to pay for LTCI premiums may be an attractive option for your clients who are not eligible to deduct their premiums on their federal tax return.

Sales Tip #8: Build a Successful "COI" Referral System

Find out why most agents don’t get more referrals from their "Centers-of-Influence." Learn how to maximize your COIs and get the referral results you deserve.

Sales Tip #22: 4 Questions Insurance Agents Are Asking About LinkedIn

This is a high-level introduction to LinkedIn, who is using it, why you should check it out and how to get started.

20 Tips to Maximize Your Book of Business

SMS has listed 20 ideas to help you not only increase client retention, but also cross-sell and up-sell your current clients and generate more referrals.

An Agent's Guide to Developing a Marketing Plan

Developing a marketing plan will help you establish exactly who you are, who you are trying to reach and what you are trying to accomplish.