The next evolution of Lead Advantage, the proprietary tool from SMS that lets agents take prospects from lead to enrollment in one place.

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Why Use Lead Advantage Pro

Need More Information About Lead Advantage Pro®?

Download your free guide to learn what Lead Advantage Pro has to offer.

Introducing Blue Button: Your Solution to Plan Finder Changes

This new feature securely imports data directly from a client's account.

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Your Entire Sales Process in One Platform



Imports leads directly into Lead Advantage Pro for follow-up.


Manage follow-ups with customizable dispositions, appointment calendar, notes, tasks and more.


Run multi-carrier quotes for Medicare Supplement, Medicare Advantage, part D, final expense, term life and dental.


Seamlessly transition to online enrollments via carrier portal, app-by-email or our proprietary AICOE® process.


Lead Advantage Pro offers a robust library with up-to-date carrier forms.

Game-changing enhancements that will streamline your sales process.

Lead Advantage Pro® Features

App by Email®

Complete your required scope of appointment in less than three minutes and store a record of it on the client’s profile.


Facilitate your client’s MA-PD enrollment online.

RX Import

Allow clients to import their prescription drug information into the tool for accurate quotes with less hassle.


Complete your apps online and go from paper mess to paperless. It’s faster, more accurate and easy to use.


See your lead activity at a glance.


Build your own lead dispositions.

User Roles

Create and set roles within your organization for smarter access to features.

Quote Multiple

Quote and compare multiple carriers at once.

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Video Library

Why use Lead Advantage Pro®?

Run the most accurate MA-PD quotes quickly and efficiently.
Online enrollments for Medicare Supplement, Medicare Advantage and Part D.
Online quoting for term life, final expense and dental.
Manage prospect lists and client follow-ups.
Build customizable administrative roles within your organization.

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Video Library

Are you interested in learning about the many specific features of Lead Advantage Pro? Enter the extensive Video Tutorial Library.

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Resource Library

SMS offers additional resources designed to help you become proficient with Lead Advantage Pro®.

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