Omaha, Nebraska

10 Years of Sales Forum

Sales Forum 2021 Update

We regret to inform you that the 2021 SMS Sales Forum that was scheduled for this June 7-10 has been canceled. We were truly excited to see all of you back in Omaha for the Sales Forum this year, but the lingering uncertainty around travel and the ability to attend large gatherings this summer made it apparent that this was the right decision for all involved.

We will keep you updated on potential virtual events in the future. We now also turn our attention to 2022, when we anticipate the Sales Forum will return bigger and better than ever. We certainly hope you’ll be a part of it.

Bringing Health and Wealth Together

Senior Market Sales (SMS) is nationally recognized for its integrity, experience and the most comprehensive suite of solutions, products, technology, and service, and we’re intensely dedicated to your success.



Senior solutions, marketing, technology and back-office support to help our producers succeed in the retirement health market.



Financial solutions, sales concepts, planning tools, and best practices aimed at helping agents uncover planning opportunities.


Practice Management

Go beyond product to focus on prospecting, technology, cyber security, and strategies to help agents build a better practice.