Save the date: June 5 – 8, 2023


The 2022 Sales Forum: 'It Was Great to Be Back'

As the industry’s premier health and wealth event for independent insurance and retirement planning professionals, the Senior Market Sales® (SMS) Sales Forum drew more than 250 people June 6 through 9, 2022, to the Omaha Marriott Downtown at the Capitol District in Omaha, Nebraska. The 2022 event marked several celebrations: Sales Forum’s 10th anniversary, SMS’ 40th anniversary, and a return to the in-person event after a two-year hiatus due to the pandemic. Watch the highlights here, and call an SMS marketing consultant at 1.800.786.5566 to learn how you can qualify to be a part of the 2023 Sales Forum. Save the date: June 5 through 8, 2023.

Industry Insight to Grow Your Health and Wealth Production

The Sales Forum delivers insights and inspiration from keynote speakers, SMS experts, carrier sponsors, vendors and top SMS producers. The 2022 keynote speakers were Nick Buettner, a key researcher and speaker on longevity and healthy living, and Tom Hegna, an economist and author known as a top retirement income expert.

Nick Buettner

Nick Buettner

Community and Corporate Program Director at Blue Zones, LLC.

Tom Hegna

Tom Hegna, CLU, ChFC, CASL

Former First Vice President at New York Life, retired Lieutenant Colonel, and Economist

What attendees said:

Meet the People Who Support You

Sales Forum is a chance to meet the SMS leaders and staff who work diligently year-round to ensure your success – a highlight of the event for many attendees.

What attendees in 2022 said:

Network With the Nation’s Best Agents and Advisors

Whether on stage or around the dinner table, Sales Forum is an opportunity to hear from your peers, some of the industry’s top agents and advisors.

What attendees in 2022 said:

Bringing Health and Wealth Together

Sales Forum is the premier event to learn the latest trends, industry insights, cutting-edge technologies and innovative solutions that will take your health and wealth production to higher levels.



Senior solutions, marketing, technology and back-office support to help our producers succeed in the retirement health market.



Financial solutions, sales concepts, planning tools, and best practices aimed at helping agents uncover planning opportunities.


Practice Management

Go beyond product to focus on prospecting, technology, cyber security, and strategies to help agents build a better practice.

Downtown Capitol District

The Omaha Marriott was the home of the 2022 Sales Forum. Nestled in the heart of the Capitol District, this luxurious downtown Omaha hotel is an urban destination with beautiful suites, upscale amenities and more.

The Omaha Marriott