Log In
Search engine optimization (SEO) for insurance agents and financial advisors can be a powerful digital marketing tool. More clients than ever before are online, looking for answers to their questions. It’s important that you rank well on search engines similar to Google. That way, potential clients find you near the top of their search results. But how do you get superior rankings? And, is there anything you can do to help improve said rankings? This article explains what SEO is about, why it’s important, and some easy practices to start implementing now that can boost your production.
What is SEO?
SEO is a digital marketing practice used to enhance the ability of online content to be recognized by search engines. It helps search engines understand the content you create so that those searching online can more easily find said content.
Why is good SEO so important for advisors and agents?
People use internet search engines to find things in their local area, to research unfamiliar topics or get answers to questions of interest. If your content exhibits best practices for good SEO, it will rank higher with search engines and be more visible to searchers. Also, it will be more likely to receive increased traffic. Why? Because it will be deemed a more creditable source for users under that searched term. This in turn can lead to more meetings, more calls and more potential clients for you, all because you made small adjustments to your website and other online presences such as your social media accounts.
Overall, a strong SEO strategy is important for agents and advisors because it:
-
Increases your brand awareness and authority
-
Increases lead generation and revenue with organic traffic
-
Gives a marketing advantage
-
Gets you ahead of the competition
Good SEO is a huge advantage to insurance agents and financial advisors when it comes to their niche. However, according to Broadridge, advisors find the majority of marketing activities challenging. Plus, 62% of advisors find their websites are ineffective.
This represents a significant opportunity for agents willing to dive into the realm of good SEO. Fortunately, there are best practices you can start implementing now to improve your online visibility.
What can be done now to improve your SEO?
There are quick and easy ways to update your website, which can positively impact search engine results. These changes don’t have to be super in-depth or time consuming. It’s all about keeping your content consistent and relevant. The following steps can be done yourself, or you can work with a web developer for assistance.
Exchange older website content with updated information.
Google wants to see if your website is alive. If you’re not updating your website at all, search engines will consider it abandoned and will be less likely to recommend it. Conversely, regularly updating your website with new content will cause it to be seen as more credible to both search engines and users.
Consistency is key! It’s suggested that you update on a regular basis — weekly, monthly, etc. This will show search engines that you’re putting consistent effort into posting new content and will tell them your website is active.
Use consistent naming of your business, terms, etc.
Search engines watch for consistency across the web. If your company’s business name or information is inconsistent across multiple website pages and social media posts, Google will see your business as separate entities and get confused. So, keeping these names consistent will help search engines associate your business’ information under one umbrella.
Avoid errors in spelling, grammar, coding or broken links on your website.
Grammatical and spelling errors should be avoided for all online content. Google and other search engines will see these errors as unprofessional and rank your content lower. Plus, do you really want those who visit your website to see mistakes of this type? Of course not.
Also, coding errors and broken links are negatively received by users and search engines alike. Avoid this by regularly auditing your site to ensure all links work and are current.
Make sure your website is user friendly.
Does your website confuse users? Can users find what they are looking for when on your site? If consumers can’t find what they need quickly and easily, they will leave in a hurry. Search engines measure how long someone spends on a page, and takes that into consideration when ranking sites.
Optimize your website for mobile.
These days, almost everyone has a smartphone and uses them to surf the web. A recent article from Exploding Topics shows that more than 60% of website traffic comes from mobile devices and 92.3% of internet users access the web using mobile phone technology.
This means that if you don’t optimize your website for mobile users, you’re potentially missing out on a lot of traffic. Plus, if your content doesn’t look good on mobile, search engines will take note and lower your website’s ranking.
Simple SEO Best Practices Summed Up
Ranking well with internet search engines is important. There are some simple things you can do as an insurance agent or financial advisor that can help improve your ranking. Doing these things will make you more visible to prospects and others who are interested in your practice. It’s important to note that doing these things won’t gain you immediate business. Search engines need time to look at your new content and other changes.
The info presented here is only scratching the surface. SEO is a vast concept. There are more techniques out there designed to elevate your content and website. But that’s a blog for another time.
Important Takeaway
Overall, SEO can be a great source of inbound marketing. It’s crucial for agents and advisors to utilize the simple steps discussed in this article. If you make your company’s website and online presence credible, trustworthy and answer the right search terms prospects are looking for, search engines will recommend you in the search results. By just taking SEO best practices into consideration regarding your digital marketing efforts, you’re one step ahead of the competition.
Other Digital Marketing Offerings for Agents and Advisors
Senior Market Sales® (SMS), a premier field marketing organization (FMO) in the health and wealth space, is dedicated to helping agents save time, make more money and differentiate themselves from the competition. In addition to the information presented in this article, SMS offers other helpful SEO suggestions. For example, read Generate More Prospects Using Local Area SEO, which is helpful for those looking to drive traffic and increase production through more localized SEO practices.
Additional SMS Resources You Might Find Helpful
Are you interested in boosting your production? Check out Top Marketing Tips for Insurance Agents to Boost Sales. Plus, if you’re interested in expanding your business through exclusive tools and resources designed to fill your pipeline with prospects and help you stay connected with clients, then enter SMS’ Client Stream® lead program.
Are You Looking for a Lucrative Partnership Opportunity?
Are you interested in a solid partnership for growing your health and wealth practice? SMS has more than four decades of experience and offers an entire suite of solutions for increased sales. Reach out today! A licensed and experienced marketing consultant would love to speak with you.
Share this blog post:
