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Dedicated to Helping Agents and Advisors
Senior Market Sales® (SMS) is dedicated to helping agents leverage time, make more money and put their business in a position of distinction.
Who We Are
Insurance agents and financial services professionals today are facing more challenges than ever. SMS is here to help make your life easier, with technology solutions, marketing support and dependable customer service you can rely on.
SMS isn’t about flash-in-the-pan solutions that don’t genuinely solve problems. You won’t find us on a private jet. But you will find that we want to make insurance easier to sell, easier to buy and easier to understand. When we’re all focused on doing the right thing for each other, success comes easy — and when you have the best support and tech tools in the business, it’s easy to meet your sales goals and help more people. We want to make your life easier and your business more profitable.
Our Vision
We’re working toward a future where agents everywhere are enabled to do their best to help people. It’s not just about sales, it’s about changing lives. You have a unique opportunity to help your clients through some of the most challenging decisions they’ll ever make. We want to help you make those decisions easier for them.
SMS CARES
We do the right thing for our partners, employees, agents, advisors and their clients. This people-first culture has driven our success and continues to distinguish us as we move forward. Separately and together, our values show that SMS CARES.
Collaboration:
We collaborate with people inside and outside the company to create positive outcomes and achieve strategic intents.
Accountability:
We are accountable for our actions, our words and our results. We follow through on our commitments.
Respect:
We respect each other, the people we do business with and the consumers served by our products. We value the unique perspectives and the diverse backgrounds of our team members and those we serve.
Ethics:
We do the right thing, every day, by putting integrity and trust first in all we do.
Service:
We provide our agents and clients with unparalleled service. We deliver exceptional service by supporting an inclusive culture and the work-life balance of our employees. We demonstrate social responsibility by giving back to the communities we serve.
About SMS
Our experts have decades of experience in their fields. Meet the team who’s going to support you every step of the way.
We pride ourselves on having a supportive, engaging culture for our team and everyone who works with us.
Our Story
Founded in 1982 and headquartered in Omaha, Nebraska, SMS started with just a Colonial Penn contract in a few states. After decades of ownership by industry legend Milt Kleinberg and the Kleinberg family, we joined the Alliant Insurance Services, Inc. family in 2020. With the support of Alliant, we are bullish on SMS’s future and excited to expand our reach.