With the Medicare Annual Election Period (AEP) quickly approaching, you may have questions surrounding what you can and cannot do to market plans before October 1, 2016, which is the start of the AEP marketing period.
CMS requires that all FDRs fulfill specific Medicare Compliance Program Requirements. We will describe these requirements in this document.
CMS holds all agents who enroll clients in Medicare Advantage and Part D prescription drug plans responsible for their marketing behavior. All of the carriers have compliance oversight teams that monitor the activities of agents selling their products.
Agents create and use a variety of marketing materials to advertise Medicare Advantage and Part D products. These include, but are not limited to, letters, postcards, posters, brochures, scripts, radio and television ads, billboards, banners, signs, yellow page ads, church bulletin ads and websites.
Events to educate the public on Medicare Advantage and Part D can be a great way to make more sales and establish a presence in your community.
There are numerous regulations requiring the protection of consumer information, particularly the HIPAA Privacy Rule and Security Rule, as well as state breach notification laws.