NAIC Best Interest Information Hub

The purpose of the National Association of Insurance Commissioners (NAIC) Suitability in Annuity Transactions Model Regulation (Model #275) is to add protections for annuity clients. Under this regulation, agents must satisfy four obligations to annuity clients: (1) care, (2) disclosure, (3) conflict of interest and (4) documentation when recommending an annuity. These obligations will be met by implementing new producer training, revised suitability forms and updated recordkeeping requirements.

NAIC Best Interest Summary Points

  • Originally formed in 2010
  • System to supervise insurance recommendations
  • Some states have already adopted this model with more expected to adopt it in the near future
  • Producers must disclose customer relationship, scope and terms
  • All annuity recommendations must comply with this standard


Annuities are a great way to grow your business and help your clients get the most out of their retirement. Senior Market Sales® (SMS) is committed to ensuring suitable sales practices when recommending annuities as well as supporting the fair and equitable treatment of our insurance customers. Below is an executive summary of recent revisions and actions to Model #275.

Learn More NAIC Best Interest FAQs

Official NAIC Best Interest Website

NAIC Best Interest News and Updates

NAIC Best Interest Training and Certifications Requirements

NAIC Best Interest mandates that producers who engage in the sale of annuity products must complete an approved, state-specific best interest annuity training course, and insurers must verify the completion of said training before the agent can solicit the sale of annuities. The training shall include information on appropriate standards of conduct, sales practices, replacement and disclosure requirements.

NAIC Best Interest Producer Checklist
  • Producers who engage in the sale of annuity products shall complete insurer product-specific training prior to the solicitation or recommendation of an annuity
  • New annuity producers who have not met previous suitability training requirements, must complete a one-time four-hour training course prior to being able to sell/solicit annuities
  • Producers who previously met the state’s NAIC annuity suitability regulation training requirements have the option to take a one-hour update course in order to comply with the new NAIC best-interest standard. However, completion of the optional one-hour update course must be done within six months of the state’s effective date of the amended regulation. Failure to meet the six-month requirement will require the completion of the four-hour training course mentioned in the previous point
  • Carriers may have additional training requirements. Contact SMS if you have any specific carrier questions.
  • See which states have adopted Best Interest requirements so far

NAIC Best Interest State-Specific Suitability Forms

Many carriers have updated their suitability forms for states that have adopted the NAIC’s revised Model Regulation. Please be sure to use the updated forms. The SMS Annuity e-App platform will have the most current forms.

Register for SMS Annuity e-App

NAIC Best Interest Producer Checklist

NAIC Best Interest Recordkeeping Requirements

Insurers, general agents, independent agencies and producers are required to maintain or be able to make available to the state insurance commissioner or appropriate regulatory body, records of the information collected from the consumer, disclosures made to the consumer, including summaries of oral disclosures and other information that was used in making the recommendations for the insurance transaction, including annuity purchases or exchanges. These records must be maintained for seven years after the insurance transaction is completed by the insurer, or longer requirements as directed by applicable state law.

Examples of maintained required records include: paper, photographic, micro-process, magnetic, mechanical or electronic media, or any medium that accurately reproduces the actual document.