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Successful insurance agents are those who constantly watch for ways to differentiate themselves from the competition. Expanding the types of products you offer is a good way to do this because the more eclectic your portfolio, the more solutions you’ll be able to offer. Consequently, you’ll be able to serve a wider base of clientele and increase your value to consumers.
Expanding into the ancillary markets is a relatively easy way to enlarge your product offering. What are ancillary products? How can you use them to gain sales? This article strives to answer these questions.
By now, you should have an idea regarding the role ancillary products plays and how to incur additional sales by adding them to your business mix. The value that these products add to one’s practice is self-evident. But how do you get started?
If you’re interested in utilizing this information to increase production by adding ancillary products to your practice, then there’s good news. You don’t have to go it alone. Senior Market Sales® (SMS) is here to help.
SMS is a national insurance marketing organization, representing top Medicare Supplement, Medicare Advantage, annuity, life, long-term care and travel insurance carriers in all 50 states. More than 70,000 independent insurance agents rely on Senior Market Sales for proprietary technology, competitive insurance products, expert training and service to help them leverage their time, make more money and put their business in a position of distinction. Founded in 1982, Senior Market Sales is headquartered in Omaha, Nebraska. In 2020, SMS joined the Alliant Insurance Services family of companies.
Specific to helping you build your ancillary production, SMS has compiled the information in this article into a user-friendly, agent-facing brochure. The brochure is available at no cost to you. Simply click here to access this resource.
In addition to the brochure, SMS has developed an entire client-facing marketing library for your use in prospecting for qualified ancillary product clients. This library includes templates for letters, emails, flyers and more. If you are interested in gaining access to this library at no cost, then please call 1.800.786.5566 and speak with an SMS marketing consultant.